Concession

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CORN-PRICING AND THE FUTURE?

While the cost of theatre concessions has indeed increased, we have seen only a broad rationale, with outline examples, as to why; although where, specifically, to lay the blame for increases at the concession stand, where they occur, remains actually less clear-cut. Meanwhile, according to Supplier A, exhibitors’ orders have begun to plateau – and in fact,

are presently slightly down, the trend apparently pegged to faltering theatre admissions. “Probably,” he confides, “there could come a point at which more and more customers choose fewer, or indeed perhaps not to purchase, concessions with their film, and the economy will likely become the determinant. With littIe change expected for corn-pricing, if that of crude [oil] increases further, it is likely to drag other commodity prices up with it; a big fear, on the other hand, however, being also that if the price of crude tumbles in response to world economic conditions, then that could well precipitate another recession.” According to Supplier B, however, “Right now, we’re actually witnessing a period of correction, where corn-pricing has recently decreased – perhaps due to the deteriorating world economy, or perhaps too because, now, so many factors affect our ever-globalizing markets – and, as such, we can probably expect the up-and-down nature of corn-pricing to continue to see-saw according to supply-and-demand.

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